![]() Mattel’s clout as the top toymaker enabled it to take over entire aisles of valuable shelf space in Walmart, Target, Toys R Us and Kmart stores for WWE product that launched with more than 76 figures last year. ![]() Joe and “Ben 10” figures, according to NPD. In the first half of 2011, WWE’s action figures top the category, beating “Batman,” “Iron Man,” “Spider-Man,” G.I.
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